An identity design that reflects the heart and origin of a dynamic brand devoted to driving climate action at scale through high-impact, people-centered programs.
An open initiative to evolve the Red Hat corporate logo and brand system. A new logo (with consultation from Paula Scher), re-imagined brand system, and brand enablement resources -- all developed completely in the open.
A holistic approach to infuse modernized, brand-forward creative into social-first initiatives, large-scale brand activations, and an internal branded merchandise program.
A system of product and technology icons that simultaneously create top-level recognition and affinity for the Red Hat brand while being differentiable within digital marketplaces.
